Many people end up building a community surrounding their product or brand by researching what their current and future consumers want, along with information such as their basic demographics. This community development method is often unsuccessful in maintaining high levels of productivity, and experts are now suggesting to find ways to embed your audience in the decisions surrounding your community development. The more leverage that you give your audience in deciding how to build your future community, the more likely it is to succeed.
- Communities can be giving different degrees of control; to achieve a very involved community, they must have some autonomy.
- Controlling the community and overseeing their actions without giving them freedom of actions results in less engagement.
- Involving members in building the community, and building a collaboration results in them taking pride and ownership of it.
“Building a community for your audience means researching what they want, developing a strong concept, creating the platform, and inviting them to join and participate.”
Read more: https://www.feverbee.com/your-audience/