When trying to solve community problems, it’s important to ask the right questions. If your community website is causing problems and making participation harder, don’t just ask how to fix it, take the time to examine how things got to that point in the first place. How has the community run the website in the past, and why? Is the problem mainly human or technical? Likewise, if engagement is down, is it because of fewer members, or because longtime members are drifting away? Why are people participating less?
- A community website that is poorly designed will hinder community members from participating.
- Some community group members are inexperienced at designing a website, or they rely on marketers who have never managed a community.
- If the communty’s problem is declining engagement, the group needs to determine if fewer people are participating, or if existing members are doing less.
“Having trained, consulted, and spoken with hundreds of community professionals – I’d argue most are rushing into solutions which fail because they didn’t clearly define the problem.”
Read more: https://www.feverbee.com/community-problems/