With 330 million users visiting Reddit monthly, it has gained the same social media status as Instagram and Facebook. Co-founder Steve Huffman is largely responsible for improving the integrity of Reddit by creating new content policies, removing fake accounts, and cutting off harassing and violent communities. Today, Reddit is focused intently on its human connection of over 138,000 communities covering every imaginable interest. Through self-awareness and transparency, brands have the unique opportunity to engage with their audience and talk to them directly. Organizations such as Nissan have experienced significant success with the Reddit platform when they gave away a few of its Versa Note vehicles, delivering the first car to the winner’s home.
- Reddit has a host of communities that makes it captivating that it boasts of 330 million monthly users. Yet, it has remained untouched by businesses.
- Online communities want to be engaged. They don’t want to be inundated with ads. Reddit is the perfect place for that.
- Companies like Nissan and Amazon are quite active on Reddit where they share product announcement with communities.
“This was the case in 2017 for gaming company Electronic Arts (EA). Prior to the release of its hotly anticipated flagship title, Star Wars Battlefront II, EA’s commenter (who had participated in the community before) attempted to dismiss concerns among the community that the game would include in-game purchases or run a ‘pay-to-win’ model.”