Anna Caraveli reviews the new book “The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset”. Creating value for the clients, to reach the goals that are important to them, is a good long range solution for everybody.
Do you know what the most glaring weakness of most value propositions is? According to customer strategy expert, Bill Lee, it is narrowness and short-sightedness. They aim at satisfying and even delighting customers with only one objective in mind: to make a sale.