Thomas Husson looks back 6 years at the mobile scene, and also into the future as he lays out some of the areas that marketers should be focusing on.
Marketers willing to engage with consumers on mobile devices and new computing form factors had better stop being fascinated by hardware innovation, handset specs, and technology per se. Instead, they should look at these only as enablers of new experiences to be delivered on top of digital platforms.
See original article at forrester.com