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The Mobile War Is Not Over | Forrester Blogs

The Mobile War Is Not Over | Forrester Blogs

October 30, 2013 By mark david mcCreary

Thomas Husson looks back 6 years at the mobile scene, and also into the future as he lays out some of the areas that marketers should be focusing on.

Marketers willing to engage with consumers on mobile devices and new computing form factors had better stop being fascinated by hardware innovation, handset specs, and technology per se. Instead, they should look at these only as enablers of new experiences to be delivered on top of digital platforms.

See original article at forrester.com

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  1. Prepare For The Mobile Revolution | Forrester Blogs
  2. How mobility can change the economics of IT | Forrester Blogs
  3. Why Mobile Myopia Threatens Your Business | Forrester Blogs
  4. How the Mobile Mind Shift is different in Europe | Forrester Blogs

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