Community management and moderate of social media sites matters since recent lawsuits have resulted in companies being held responsible for their commenters. Moderation should be taken into account to ensure that you have established an appealing environment that protects its users, discourages bad behavior, and reinforces positive behavior as well. Luckily, there are thousands of successful community managers to help your social media run more smoothly and keep you safe from defamation liability while running a community that your users can still enjoy.
- The recent Voller ruling asserting that companies can be held liable for defamatory comments made by individual users makes good community management more important than ever.
- Bad behavior by commenters can include not only defamation but also racism or other types of bigotry, discussion of suicide and even obstruction of justice.
- Good moderation discourages bad behavior but also encourages good behavior by creating a more inviting online space.
“In fact, we wouldn’t step into their bricks and mortar establishment only to be verbally attacked or discriminated against by another person.”