Vanessa Dimauro has ten questions that any business servicing other businesses can ask themselves about whether they should provide an online community. Take the test to find out if it's something your business should consider.
If you said “Yes!” to nine or all ten … what are you waiting for? Get that B2B online community launched, pronto. Four to eight positive responses suggests there’s some “there” there. Under four positives may mean your current customer types and product mix does not require much – if any – customer relationship management.