There are a bunch of different ways to bring a customer base into your particular association. Some businesses, or associations, make it a bit too complicated for people who might actually want to join the cause. People want the process to be simple and something that is worthwhile to them. If they have to work too hard for something that they deem to be easy, then they will most likely just find a different path to go on.
- It should not be difficult for consumers to join a particular association though some make it that way.
- You want people to be passionate about the cause that you are looking for in your group.
- Being able to be accepting of people of all different shapes and sizes is crucial.
“One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. The thinking goes that perhaps focusing on selling professional development, conferences, and publications might be more profitable for an association than getting more members.”