Building a community in a dedicated area on the internet is a good idea so that you can interact without distractions, have more engagement with them, and with other customers or members. Members can give one another advice, interact, and promote growth among one another. Using a community site will ensure that members feel more protected in terms of data, and ad revenue will be based on your company. You should be able to keep updated information on members while increasing your SEO and leads. Managing the community and the behaviors within is up to your policies, and you can control that, while also branding the community. Brand with your organizations beliefs while personalizing and using some of the data to determine how to keep your community and business successful.
- If you build a community for your customers on a social media platform, it is akin to building a house on rented land.
- The well-known social media networks can and will use your members’ personal information and you have no control over that.
- It is easier for you to manage your online community if it is private.
“But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members.”