Judi Huck shares her learning about public relations, while being an online community manager. Publicity can be a powerful force, and usually has no cost other than your time. However, you have to know what you are doing. Judi give you lots of resources, as well as specfic tips in her blog post.
The many hats that community managers have to wear can be both a blessing and a curse. One of the things that I love about having a diverse set of responsibilities is the opportunity to learn new things. In the past three years, I’ve sort of become a Jill of All Trades. The latest trade, if you will, has been public relations.