Ernie Smith shares highlights from recent reports from Mobile Posse, Phoenix Marketing International and Nielsen on how people are using their mobile devices.
Nielsen’s October 2013 research findings cited by the home screen report notes that we’re way more likely to spend our time using a smartphone’s interface than we are individual apps. More than a quarter of all time spent on our phones (26 percent) is either on the home screen or the UI, with text messaging (19 percent), social networking (17 percent), and games (14 percent) also taking up other big chunks of time. Other app categories—including, surprisingly, web browsing—make up a very small amount of usage time. Part of this, the new study explains, is because users generally don’t pick up their phones with a particular goal in mind.