Deirdre Reid is looking at higher education's response to the Internet, by creating Massive Open Online Courses (aka MOOC). And typically this type of education is delivered free of charge, to anybody that wants to learn. So if this takes off, what must change in the higher education marketplace to allow them to stay relevant?
Newspapers, magazines, music companies, and now higher education have struggled in response to changes in their markets. Unlike associations, they are ‘broadcast’ businesses with a one-to-many delivery method. Associations are in the business of creating communities for the common good. Now associations can also create learning communities by using LMS, online community, and social platforms.