Change and innovation in companies and individuals can sometimes be overwhelming and scary depending on the nature of the change. Some thrive on keeping with the pace of how things have always been, and some cannot wait to jump in with both feet first. This brief summary touches on appealing to the emotional side of innovation and creating a target goal of making things people need. They also discuss field testing on new products and finding unique motivation for both work streams and the product.
- Innovation is everywhere and even in the news because it is a product of something new. It is in our DNA to appreciate when something new is created.
- Some innovation are not actually new but rather they are new ways that businesses are saying what they have been saying all along.
- There is a link between the emotions and outcomes and behavioral sciences has been studying this very well because when something affects us we like it.
“Innovation is often a label we apply after the fact, when we have clear results and the new thing has become established.”