User participation can be one of the biggest hurdles in successful digital marketing. Researchers recently took it upon themselves to think of ways to create a motivational boost among their users for heightened interaction levels. They made it a point to reach out to certain individuals in order to let them know how much their contributions have mattered, and two out of these eight individuals went onto tell others about how much their contributions meant to the company, naturally increasing interaction levels.
- The author recounts that last year they went to help a SaaS community whose team had spent the year looking for a way to increase participation.
- Some of the strategies the community team had tried included gamification, giving rewards, and adding more people to the private group but these strategies didn’t work out.
- The consultants spent time with the 8 committed members of the community to find out what was their motivation, what they expected of the program and expected rewards.
“Our preliminary analysis showed just 8 of the 75 registered members were making 5+ contributions per week.”
Read more: https://www.feverbee.com/superusercasestudy/