Inbound Marketing is a newer way that companies are finding to build their businesses. Unlike other marketing strategies that require cold calling and network building, inbound marketing revolves around the concept of building a business and attracting clients to you. While it takes a while to build a successful inbound marketing campaign, the benefits outweigh the work that needs to be put into it.
- “The power of inbound marketing continues to grow…”
- “There’s just so much potential for associations…”
- “Inbound marketing can reduce an association’s reliance on…traditional, outbound, “yell and sell” marketing methods…”
“Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. Or, to revisit our baseball-movie parable, it gets people to come, but it doesn’t “go the distance.””