Beth Kanter shares the cheat sheet on how to evaluate social media for non profits, from the recent webinar by the Ad Council.
Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions:
How do we know if all our social media efforts are actually worth the investment?
Are we actually making a difference?
What are the right tools to help measure success?
How can we most efficiently allocate our resources to maximize our social media’s effect?