The 3 R’s in the article are recruitment, retention, and revenue. One topic the article stressed was content. Content is the products and services a business provides. Then the product the business is offering must provide value the its customers. You want to be able to retain your customer base or you will not be making any money.
- recruit to grow your member base
- focus on retaining the member base
- have your members decide what brings in the most revenue
“Content strategy takes some of the energy out of the vortex and allows you to slow down and ask some critical questions about what you are doing today and what you should be doing tomorrow.”