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Five Tips on Using Storytelling for Community Management « The Community Manager

Five Tips on Using Storytelling for Community Management « The Community Manager

November 20, 2013 By mark david mcCreary

Samuel Dunsiger shares 5 tips on using story telling techniques for your online community.

Audi’s 2013 Super Bowl ad features a high school student going stag to the prom. Upon receiving the keys to a new Audi S6 by his father in the driveway, he felt empowered enough to approach a girl and kiss her. The ad makes great use of storytelling to market its brand.

See original article at thecommunitymanager.com

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