Your association’s website is a crucial tool for everything from new member recruitment to keeping your current members informed. A badly-designed website can push interested people away. Make sure your website’s branding, design and style align with the overall branding of your group. Always check your website carefully for both grammatical problems with the copy and technical issues with links and features, as both of these can make the website look less professional. Make sure your website is easy to navigate, and mobile-friendly.
- Organization members often go to stay apprised of organization news and have questions answered to the association’s online site.
- If your organization has a recognizable brand, a specific logo, or color scheme, this needs to be followed through with on the association’s website.
- A professionsl site is key, which includes exhaustive proofreading, no legibility issues, overly ornate fonts, or navigation problems.
“It’s no exaggeration to say that your website can make or break your membership engagement strategy.”