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4 Questions with Umberto Eco, Author and Professor Emeritus, University of Bologna

November 11, 2019 By mark david mcCreary Leave a Comment

Umberto Eco is an author and professor at the University of Bologna. He is an expert in philosophy and the mass media. Unfortunately, he passed a few years ago, but his legacy lives on. He recommends … [Read more...]

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Moving From Needs To Identity

November 7, 2019 By mark david mcCreary Leave a Comment

To grow an online brand and to keep the members constantly engaged, it's imperative for websites to start with a basic consumer need, and work their way to form a community identity. At first, many … [Read more...]

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Going Narrower

November 4, 2019 By mark david mcCreary Leave a Comment

In online associations and communities, an appealing idea is to try to urge more people to join so that perhaps the network will succeed, but this strategy is often doomed to fail. If one is … [Read more...]

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Fewer Tactics, More Strategy

October 31, 2019 By mark david mcCreary Leave a Comment

In order to best manage groups of people, especially online, it is better to employ a more strategic approach than a tactical one. Thinking strategically involves looking at your problems on a larger … [Read more...]

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Is your online community healthy?

October 28, 2019 By mark david mcCreary Leave a Comment

In online associations and organizations, their "health" can be thought of as the condition it is sustaining at a certain point along a timeline, and the metrics of health of online groups should be … [Read more...]

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The Law of Diminishing Returns in Many Community Strategies

October 24, 2019 By mark david mcCreary Leave a Comment

After the intial hitting of goals and attracting customers it can get a lot more expensive. Easy problems are easy and usually fairly inexpensive to solve. The harder ones are a bit more of an … [Read more...]

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How do you recruit volunteer moderators?

October 21, 2019 By mark david mcCreary Leave a Comment

Before you start recruiting your new team of volunteer moderators, take the time to envision the member that you would like to attract. This will help you steer clear of those who have egotistical … [Read more...]

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Finding The Ultimate Cause

October 17, 2019 By mark david mcCreary Leave a Comment

It isn't uncommon for community owners to find that their engagement levels are dropping overtime. To properly diagnose which areas need improvement, it is imperative to find which areas traffic is … [Read more...]

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What New Community Skills Have You Mastered This Year?

October 14, 2019 By mark david mcCreary Leave a Comment

Feverbee is now launching a new series of community coaching programs that will enable business owners to develop a community while accessing the most effective community management skills. The main … [Read more...]

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Podcast: SOCM 2019 Highlight – Communities Propel Engagement

October 10, 2019 By mark david mcCreary Leave a Comment

Shannon Abram is one of the contributors at the Community Roundtable, and she has recently sat down with Rachel Happe and Jeff Ross for an interesting podcast on community management. Rachel Happe is … [Read more...]

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