Great and educational article about building successful collaborative open innovation communities. This piece outlines different methods and the goals they can be applied to using this form of collaborative work. Collaborative communities can be used for a variety of goals such as infusing new ideas into projects and managing overwhelming backlogs that hurt productivity and impede successful efforts.
- Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement.
- The bad news is that most companies fail because they lack the vision and commitment to see beyond the initial tactic of soliciting customer ideas.
- Many companies could realize tremendous value from Open Innovation Communities. Most don’t because they don’t experiment, or do a poor job of planning their initiatives.
“The bad news is that most companies fail because they lack the vision and commitment to see beyond the initial tactic of soliciting customer ideas.”