It is very important for your non-profit business to take into account the amount and quality of email messages you send to your mailing lists. Too much email to your list can be construed as spam to many Internet Service Providers (ISPs) and can cause your messages to get placed into spam folders instead of the inbox of your recipients.
- EMAILS MARKED AS “SPAM” COSTS A NONPROFIT AN AVERAGE OF $7,400 PER YEAR
- COMPANIES’ EMAILS ARE MARKED AS SPAM BECAUSE IT’S TOO DIFFICULT FOR RECEIVERS TO UNSUBSCRIBE OR BECAUSE THEY HAVE OLD LISTS OR ARE SENDING EMAILS TO PEOPLE THAT AREN’T RELEVANT
- TO PREVENT BEING MARKED AS SPAM AS PEOPLE TO CONFIRM THEY WANT YOUR EMAILS, TRACK IF YOUR EMAILS ARE OPENED, WORK WITH YOUR ISP PROVIDER TO INCREASE DELIVERABILITY AND CREATE A SERIES OF “WELCOME” EMAILS TO TEST WHETHER OR NOT PEOPLE ARE INTERESTED
“When you send an email, Internet Service Providers (ISPs) use your “sender reputation score” to determine whether or not you are a trustworthy sender.”