Shannon Byrne shares some tips on how to compute the return on investment from your B2B online community.
The purpose of community is to connect people to each other and create value for all parties involved. The business value ($$) comes when these people are your customers or partners. For that reason, we measure the quality of relationships built with our campaigns or projects, whether it’s a business to business coalition, online community, social media effort, global media contributor platform, or beyond. Although meaningful human interactions are priceless, this is easier to measure than one might think.