The Community Roundtable just released its newest State of Community Management report, and there is a lot of new information inside it. The most important functions communities serve, according to survey data, include asking questions and getting them answered, as well as simply feeling heard and recognized by others. Communities offer a massive return on investment — often higher than 6,400 percent, and member engagement rates are much higher than for social media. Communities can help you improve functions like customer retention, development and innovation.
- The State of the Community Management Report is a report that is published annually by the Community Roundtable in order to help individuals strategize about their communities.
- Organizations that are looking for effective ways to create changes that are doable and complex always look to the community for help.
- Communities that are actively involved in social media know that community engagement rates are high and could fall between 0.5 to 5 percent of followers.
“if you’re a community professional, make time to learn business management skills and advocate for your own professional development.”